Language Features – The Question That Confuses…

A student today asked me to help him, just days before the exam. He was trying to do the 2013 Music response about language features and how used for effect. So, I did this for him.

 

Now read Source 3, ‘Music Studio’ an extract from a brochure advertising activity holidays for Teenagers. How does the writer use language features in the brochure?

Source 3 is presented as a leaflet for young, budding musicians of a teen audience who are aiming to make a way in the music industry, or who just want to improve their skills on their given instrument.

The writer uses a range of features from adjectives to imperatives in an attempt to get the reader to join the event taking place, trying to argue that if the reader wants the best, then they have to use this service.

For example, the writer begins with rhetorical questions to begin each section. The use of words like “what’s it all about” and “you are here” denote a young readership intent on success as musicians. Coupled with the promise of “trained and experienced music technicians” in the description of what is available makes this sound too good to miss for any budding musician.

The writer also uses lots of subject specific language in the assumption that the reader will understand fully what is being stated. Examples of this are “hip hop,” “house” and “garage” when referring to music as a genre. Only the very aware musically would be able to associate this use of language with something positive. An older reader for example would respond cynically to such words.

Other language features that are used are the use of the word “you” in both its contexts. The writer uses the word in the singular style, asking the reader a personal question, but the piece is aimed at every reader, not just one. This is a technique used by writers to employ persuasion over the reader. In this way, the young man or woman feels that they are a part of a readership and should respond positively.

The use of the imperative exclamation mark at the end of the second section illustrates the persuasion happening in the piece. It is saying that if you go on this holiday, then “you can pack in loads of other experiences too!” Such language only reinforces the use of the word “you” in the ways it is being used, along with the rhetoric applied, resulting in many a young reader feeling that this holiday is just the thing they are looking for.

Finally, there is one phrase that fully illustrates the persuasive power of this piece of writing and that is the use of the word “specialist” at the bottom. By the time the reader, as young as they are, get to the bottom, they will feel like they are indeed, specialists in the music field in need of some further training. Couple that with a holiday and you have the dream young musician’s holiday!

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